Tetrapak, under its Clean & Green Pakistan initiative, launched a remarkable project to collect and recycle garbage at the K2 Base Camp. This initiative not only addressed one of the most pressing environmental challenges in the region but also demonstrated Tetrapak’s strong commitment to sustainability and corporate responsibility at a global scale.

Muffle was brought on board to document this entire journey through its production services. Our role was to capture the grit, the determination, and the breathtaking landscapes of the Karakoram, transforming the project into a powerful narrative that could inspire audiences and highlight the significance of Tetrapak’s work. From on-ground videography and photography to storytelling through film, we worked to ensure the project’s impact was conveyed with authenticity and emotional resonance.

The final production amplified Tetrapak’s sustainability efforts, raising awareness about the importance of protecting fragile ecosystems while positioning the Clean & Green Pakistan initiative as a pioneering model of environmental stewardship.