Founded in 1964, NIMIR is one of the largest manufacturers of industrial chemicals in Pakistan. With decades of expertise and a strong B2B foundation, NIMIR is a trusted name in its sector. However, as industries evolve, even established giants need to refresh their image and keep their brand relevant.

Muffle partnered with NIMIR to lead a complete brand identity revamp. From designing a cohesive and modern identity system to rethinking their packaging design, our goal was to bring consistency, clarity, and contemporary appeal to their brand. The transformation was not just visual, it was strategic. By aligning their branding with modern standards, NIMIR was able to strengthen its credibility and visibility across the industry, while reinforcing its long-standing reputation.