Banu Mukhtar: Building a Stronger Brand for a Construction Giant
Overview
Banu Mukhtar is one of Pakistan’s leading conglomerates in the construction industry, known for delivering large-scale projects across infrastructure, commercial, and industrial sectors. With such a strong presence in the physical world, they needed a brand identity that could match their scale and reputation in the digital space.
Muffle partnered with Banu Mukhtar to create a refined brand identity and design system that reflected their legacy, innovation, and trustworthiness. Our work included crafting a consistent visual language and packaging for their corporate materials, ensuring that every touchpoint represented the strength and credibility of their name.
Through this collaboration, Banu Mukhtar was able to modernize its brand image, making it more recognizable, relatable, and aligned with its vision of growth in an evolving industry.
“We have been working with Muffle for 3 years now. Our industry is B2B and quite a tricky one when it comes to content creation and building a digital footprint. Muffle assisted us with a complete brand identity revamp, which was appreciated across the entire industry. In addition, they have a strong grasp of digital marketing strategies and are adept at leveraging them to drive business growth. I would highly recommend Muffle to anyone looking to take their business to the next level.”

Zafar Mahmood
CEO NIMIR Group of Companies