Akhuwat: Designing an Identity for the World’s Largest Interest-Free Organization
Overview
Akhuwat is the world’s largest interest-free microfinance organization, working with the vision of alleviating poverty and uplifting marginalized communities. With millions of beneficiaries and a global reputation, their work speaks volumes, but their brand identity needed to convey the same clarity, trust, and purpose that their mission represents.
Muffle partnered with Akhuwat to revamp their brand identity, ensuring that their visual presence matched the depth of their mission. From redesigning their identity system to creating cohesive design elements across their platforms, our goal was to build an image that reflects credibility, compassion, and impact.
The updated brand identity gave Akhuwat a unified, modern, and professional look, strengthening their presence not just in Pakistan but across international audiences and stakeholders.
“I was particularly impressed by Muffle’s ability to handle even the toughest clients effortlessly, a skill that often takes years to master. They have a natural ability to command a room, align diverse perspectives, and get people on board with ideas. Their capacity to manage multiple projects at once made a dramatic difference in image-building campaigns, particularly for Akhuwat.”
Usman Shah
Strategic Marketing Expert